Samsung Galaxy S25+ Partners with Van Gogh Museum to Transform Visitor Experience
A bold new chapter in the fusion of art and innovation begins with Samsung’s three-year partnership with the Van Gogh Museum in Amsterdam. The collaboration introduces an upgraded visitor experience powered by the Galaxy S25+, making museum visits more interactive and immersive.
As part of this initiative, the museum’s updated audio tour leverages Samsung’s flagship mobile technology to help audiences connect with the world’s largest collection of Vincent van Gogh’s masterpieces in a whole new way.
“At Samsung, we believe technology should inspire and connect people,” said Sean Yun, President and CEO of Samsung Electronics Benelux. “This partnership demonstrates how innovation can enrich cultural experiences, making them more personal, accessible, and engaging.”
Samsung Galaxy S25+ Van Gogh Museum Partnership Launches Enhanced Cultural Experience
Launched on June 10, the newly enhanced audio tour now operates on 1,600 Samsung Galaxy S25+ smartphones. It replaces traditional audio devices with lightweight, intuitive mobile phones, providing high-resolution visuals and crystal-clear audio that enrich each visitor’s journey.
Samsung Galaxy S25+ Van Gogh Museum Audio Tour Brings Personalized Storytelling
As the partnership evolves, Samsung and the Van Gogh Museum plan to integrate Galaxy AI into the experience. Future updates will make the audio tour adaptive and intelligent — offering curated content based on each visitor’s pace, language, and interests. This AI-driven advancement transforms passive museum visits into smart, dynamic experiences.
Galaxy AI in the Samsung Galaxy S25+ Van Gogh Museum Experience
Samsung’s Galaxy AI, known for revolutionizing mobile usage, now extends its impact to cultural spaces. The Van Gogh Museum — home to the most comprehensive Van Gogh collection — becomes a living canvas for innovation, exploration, and personalized learning.
To commemorate the partnership, Samsung is also launching Van Gogh Museum–branded Samsung Galaxy S25+ cases. Inspired by iconic works like Sunflowers and Self-Portrait, these limited-edition accessories blend classic art with modern design. Available at Samsung Experience Stores, the Samsung Online Store in the Netherlands, and the Van Gogh Museum’s shops, they allow fans to carry Van Gogh’s legacy in their hands.
Launched on June 10, the audio tour now runs on 1,600 Samsung smartphones, replacing traditional devices with lightweight, high-resolution handsets. Visitors benefit from crystal-clear sound and vivid visuals that enrich their journey through Van Gogh’s world.
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